What is PRIMA?
P.A. : PRIMA is of one of the European branches of PRIMA-XOCECO group which is based in China. PRIMA occupies the 8th place in the world’s manufacturers of TV LCD/PDP, with 1.6million TV’s produced. PRIMA has been historically located in China accounting for 19% of its market, it has vigorously won 4% of the market in the United States, in the Middle East and is now envisaging to develop activity in Europe. Last December PRIMA France was created.
What are your goals?
P.A. : First of all we had to create a structure promoting integration at the European level. We have opted for mastering production, having acquired the site of Continental Edison in Creutzwald, which will allow the volume of production to reach 250 000 TVs in 2007 and 50 000 TVs already in the last quarter of the current year.
We have planned for our European deployment to have two basic sites: one in Germany and the other in France, from these basic points our development will spread. Hitherto, we were selling our products to the OEM market with TV LCD being the main product, but also PDP. In the future, we would like countries, where possible, to get acquainted with our products directly.
We will finish our first production experience with the turnover of approximately 100 million euros and we envisage this figure to exceed 150 million euros in 2007.
Why choose NSE Services for the warranty maintenance of your products?
P.A. : It is very simple. We needed to reach an agreement with a company providing services on a European scale, which has already obtained a solid reputation in warranty maintenance of TVs. NSE offer the range of services we need, depending on the functions of our products, of standards and specific country characteristics, and of the needs of our customers.
NSE has naturally presented itself as a perfect partner.
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